Others see it as a spaceship. However you see it, the same genre applies.Each of the MB&F breitling bentley watches have eyes on the dial - I have a feeling most ever new MB&F watch will have a "face" of the the face. Even with the original HM1, you can see a pair of googly eyes. The HM1 is still the most expensive MB&F watch. It is the only tourbillon of the trio, and it has some very expensive sapphire bridges. That design looked crazy when it was revealed a few years ago. Today it almost looks tame by comparison to the HM2 and HM3.Of course the exception is the very tasteful HM2.2 Alain Silberstein watch. That highly limited edition piece (also seen here) is meant to look a bit like an old fashioned camera box gone "watch." Alain Silberstein really was able to just do whatever he wanted with the piece, and I love the result. I understand that another special collaboration between MB&F and another design is on its way soon.
Sure they want their pieces to tell the time reasonably well, but even good legibility isn't what they are thinking about. It just occurred to me that MB&F breitling aerospace advantage watch designers are in some ways the exact opposite of the Seiko watch engineers. Both talented, but with really different goals.MB&F wants to take all type of pop culture fixtures that men have good associations with (well, not just men), and make watches that embody that spirit in way not previously attainable. Grew up watching Star Wars and always wanted a droid all your own? MB&F takes that designer robotic look and is somehow able to get it on your wrist in a totally non-geeky way. When I wrote about the HM3 a while ago here for example, I showed you how the face of the replica breitling e1737018m509 resembles a mechanical face.